Synthesis and Evaluation Essay Example | Topics and Well Written Essays - 500 words

Synthesis and Evaluation - Essay Example Friedman, therefore, wonders how a business can be said to have responsibilities, yet it is just an object. Similarly, Kotler & Zaltman (1971) agree that the objective of marketing a business strategy is to optimize profits. On a different note, however, while Kotler & Zaltman (1971) believe in the promising future of social responsibility in business, Freidman (1970) holds that businessmen who talk about social responsibility are puppets of social stratification. The difference in opinion, here is that Friedman does not believe in the future of social responsibility in business and is more objectivist. Kotler & Zaltman in contrast, though a bit objectivist, are more constructionist and still have faith in social responsibility of business. Some recent articles are similar in philosophy to seminal works, while others are not. Karnani (2010) is more objectivist just like Friedman, arguing that the idea that businesses can be socially responsible is a dangerous illusion. He argues that businesses only focus social responsibility in areas that promise massive profits. Carroll & Shabana (2010) on the other hand take on a more constructionist approach by arguing that indeed businesses can engage in social responsibility for the good of all stakeholders. Without the shareholders, the business would not exist. The latter, essentially, gives meaning to the former, thereby giving social responsibility in business a constructionist approach. Seminal works have a similar methodology as they rely more on qualitative methods to obtain data, specifically library sources. They constantly refer to the works of previous authors. Recent articles are different from seminal ones as they incorporate the use of both qualitative such as library sources and quantitative methods. Although recent scholars also make use of other literature, they also carry out researches and come up with statistical data to